Building a life worth protecting
Money, travel, golf, cars and business, for people building a career or a company. New videos are on the way on Heman's Lifestyles.
Heman Poh Group
Protect what you’ve built
What you build, we protect.
I'm Heman POH, an insurance advisor in Kuala Lumpur. I help families protect what they've built, and help driven people build a career in advisory, with me mentoring them directly.
- MDRT
- AQBA Diamond 2025 & 2026
- AKARD Personal Diamond
- IDA National Advisor Award
- IDA National Junior Advisor Award
With AIA since 2022. Figures as of October 2026.
Our Mission
To protect what our clients have built
Their families, their businesses and their future, through honest, risk-first advice. And to build advisors who carry that same standard forward.
Our Vision
To be Malaysia’s most trusted name in financial protection
An agency known for the standard it sets, not the noise it makes.
Where would you like to start?
What brings you here today?
- Protect my familyMedical, critical illness and life cover
- Plan my retirementWill your money last after 60?
- Buy or refinance a homeFixed-rate home loans and MRTA
- Grow my moneyBeat inflation, without the guesswork
- Look after my staffEmployee benefits and key man cover
- New to MalaysiaCover and help in Chinese for expats
- Build a career with HPGLearn advisory with one-on-one mentoring
- Plan my child's educationWhat study costs, locally and overseas
Recognition
AQBA 2026Personal & Team
AQBA 2025Personal
Most awards count sales. AQBA counts whether clients stay.
The Asian Quality Business Award is given by the Asian Institute of Insurance to advisors whose clients keep the plans they were advised on, year after year. A policy that's still in force years later is the clearest sign the advice fitted the person.
Diamond is the top tier. It requires at least 85% of policies still in force after 25 months. Two years in a row so far; five earns Lifetime AQBA.
Read about AQBA at the Asian Institute of InsuranceThe other awards, in plain words
- MDRTMillion Dollar Round TableA global association of financial professionals. Membership is earned each year by meeting a high production standard and agreeing to its Code of Ethics, which asks members to put clients' best interests first.About MDRT
- IDAInternational Dragon AwardSet up in 1998 to recognise insurance advisors across Asia for consistent, year-round productivity, measured on first-year commission and the number of clients served.About the IDA
- AKARDNAMLIFA Personal DiamondGiven since 2004 by NAMLIFA, Malaysia's national association of life insurance and family takaful advisors. Personal Diamond sits above the Gold and Platinum tiers.About AKARD
Client stories
In their own words
Client stories are on their way.
Each one will be shared only with that client's written permission, so it may take a little time. In the meantime, the AQBA award above is the closest measure we have: it is based on how many clients keep the plans we built together.
Free tools for the big money decisions
Useful on their own, sent straight to your WhatsApp. No sales call attached. Or work out your retirement number right now.
-
{{t.title}} {{t.who}}, {{t.format}}
{{t.desc}}
{{t.open}}
You're getting
{{toolTitle}}
I'll send it on WhatsApp within the hour during working hours, with one quick question so it fits your situation.
Almost done: tap Send in WhatsApp.
WhatsApp has opened with your request filled in. Just tap Send. If it did not open, use the button below.
Open WhatsApp
Advice in plain language, before you sign anything
Cover sized to your family and income, never to a sales target.
Protection
Life, medical and critical illness cover that matches what your family would actually need.
Mortgage protection
MRTA, MLTA and fixed-rate options compared side by side before you lock in your home loan.
Estate planning
Wills, nominations and wealth transfer, so what you've built reaches the right people.
How working with me works
- 1 A quick chat Tell me what's on your mind, here or on WhatsApp. I ask a few questions before giving any answers.
- 2 A 30-minute online review Free, on Google Meet or Zoom. No pitch, just clarity on where you stand.
- 3 A proper fact-find Your income, family, goals and existing cover, before I recommend anything.
- 4 Your tailored plan One clear recommendation, the reasons and the cost. You decide in your own time.
For clients
Book a 30-minute review
Bring your existing policies. I'll tell you honestly what's working, what's missing and what you're overpaying for.
Book a review
For future advisors · 加入我们
Build a career without cold lists
Fresh grad or switching careers, learn advisory and the HPG client-acquisition system with me mentoring you directly.
See what joining looks like
Founder
Heman POH
Founder, Heman Poh Group
MDRT · AQBA · IDA National Advisor Award
“Earned, not flexed.”
I came into this industry after returning to Malaysia from overseas, in the middle of COVID. While reviewing my own family's policies, I found that decades of premiums had gone into cover that was incomplete, not enough, or simply unnecessary, because it had been sold, not advised.
That is why I work differently. I don't sell plans; I find solutions, starting from the problem each family actually has. That review is still the first thing I do with every family: before suggesting anything new, I check what you already have.
I'm not a celebrity. I'm rebuilding HPG with a small, committed team, and sharing the whole journey on YouTube and Instagram, including the hard parts, not just the stage and the highlights. You're welcome to follow along.
Our Promise
Built to last.
Protected to stay.
A plan should hold up through market swings, job changes and the years in between. We review it with you whenever life moves on, and we stay beside you when it is time to claim, so the cover you pay for is the cover you receive.
Life outside the office
-
Before you book
Something else on your mind? Ask me on WhatsApp.
{{f.q}}
{{f.a}}
Let's talk about your plan
Leave your details and I'll WhatsApp you within one working day to set up a free 30-minute online review.
WhatsApp +60 19-788 8834Know someone with the same worry? Share this page on WhatsApp
Almost done: tap Send in WhatsApp.
WhatsApp has opened with your details filled in, so I can see what you need straight away. Just tap Send and I will reply within one working day.
